144. What Does It Actually Mean to Sell Hard?

When someone said "I'm selling hard" in a coaching session, my gut reaction was immediately, ick.If you just felt that too, this episode is for you.That reaction is exactly why you are not selling hard right now. And it is costing you revenue every single week.In this episode I am coaching you through what selling hard actually means. Not the pushy, graspy version your brain jumped to. The relentless, convicted, service-first version that actually gets you to your revenue goal.You will learn:Why your gut reaction to "sell hard" is the exact thing standing between you and your revenue goalWhat selling hard actually means and how to build your own definition that doesn't give you the ickWhy the goal is yours but the selling has to be for her, and how to make that switch in real timeWhat relentless, convicted, service-first selling actually looks like in practiceHow to stay in the conversation when an objection comes up without it feeling pushy or desperateWhy inviting more than feels comfortable or polite is exactly what she needs from youAt the end of this episode I am asking you to do one thing. Write down your gut reaction. Then sell yourself on a definition of selling hard that you actually want to act on.Your people are out there right now looking for what you have. And when you are not selling hard, it is costing them.If you are struggling to commit to selling hard or you are stuck on any of the five belief areas from last week's episode, book a consult. Link is in the show notes. Let's figure out exactly what is standing between you and your revenue goal.