144 Why your leadership toolkit needs to include digital strategies with Mel Kettle

Want to be seen as the best candidate for your next CEO role? Want your brand to stand out? Want to build trust with your consumers? Want to build engagement with your staff? The magic solution is Connected Leadership - how to create connections through a personal communication plan. Connected Leadership expert Mel Kettle walks us through key components of building a digital presence that builds trust and credibility. 👉🏼PSSST…  If you want to join a community of like-minded leadership thinkers, sign up for my weekly leadership articles and get the People Stuff Toolkit as a bonus. Get it here now. Why you should listen: If you need help with where to start in building your personal communication plan  If you need help with how to systemise listening to help build a stronger connection with a broad cohort of stakeholders If you need help with how to build interesting content and stories no matter how boring the topic may seem at first glance We explore: The benefits of Connected Leadership Opportunities for internal and external communications How people's consumer behaviour is changing drastically and how communication strategies can help position you ahead of the game *** SHOWNOTES: https://www.zoerouth.com/podcast/melkettle Mel's podcast: Interview with Lara Bourguignon Videos and snap from Jason Paris - Vodafone NZ CEO   Jason's first board meeting #Smallthingsmatter CEO advice from Eliza Paris About Mel Kettle: Mel Kettle is a strategic communication expert. For over 25 years she has been obsessed with communication, connection and collaboration. She works with CEOs, leaders and teams to help them become more connected in an increasingly disconnected world. Mel is a sought after thought leader, speaker, mentor and facilitator who helps her clients create stronger relationships with their workforce, customers and investors. By communicating with clarity, conviction and compassion, they are able to increase their influence and become more trusted. She is the host of podcast This Connected Life and author of The Social Association. Her second book Connectable is due out in February 2020. www.melkettle.com *** Related Episodes: E127 - How good is your reputation really? With personal branding expert Jane Anderson E28 - Master the art of storytelling - with Gabrielle Dolan  E110 - How to be persuasive: an influencer's guide on what not to do *** About your podcast host, Zoë Routh: Zoë Routh is one of Australia's leading experts on people stuff - the stuff that gets in our way of producing results, and the stuff that lights us up. She works with the growers, makers, builders to make people stuff fun and practical. Zoë is the author of four books: Composure - How centered leaders make the biggest impact,  Moments - Leadership when it matters most, Loyalty - Stop unwanted stuff turnover, boost engagement, and build lifelong advocates, and People Stuff - Beyond Personalities: An advanced handbook for leadership. People Stuff was awarded Book of the Year 2020 by the Smart WFM Australian Business Book Awards. Zoë is also the producer of The Zoë Routh Leadership Podcast. www.zoerouth.com