145 Building the World's Largest Youth Soccer Organization with Rush Soccer CEO Justin Miller

Youth sports is one of the biggest businesses in sports, and few organizations have had a greater impact than Rush Soccer.On this episode of the Sports Business Leaders Podcast, Justin Miller joins the show to discuss what it takes to lead the world's largest youth soccer organization, serving more than 60,000 players across 150 clubs in 50 countries.Justin shares his journey from growing up as a Rush player to becoming CEO at just 33 years old. We discuss how Rush has scaled its culture across a global network through the "Rush Way," built player pathways that have helped athletes earn more than $100 million in college scholarships and reach the professional ranks, and leveraged technology to develop the next generation of talent.We also explore what the 2026 FIFA World Cup means for youth soccer in the United States, why brands are investing more heavily in the sport, and how Rush is preparing to capitalize on this historic moment. Justin also shares his perspective on one of the biggest challenges facing youth sports today: making competitive soccer more accessible while continuing to grow the game.