145. Chris Vander Kaay, Brain Trust Legal Group — Tap In to Grow: How Story Increases Brand Awareness

To unlock your growth potential through human connection - identify and tap into the "Why" of your story. Chris Vander Kaay is an expert in branding and creative marketing who teaches law firms how to connect. The former screenwriter, author, and professor currently serves as Creative Director for The Brain Trust Legal Group. Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get past it. And how to know when your marketing strategy should invest in quality or quantity on social media. What's in This Episode Who is Chris Vander Kaay? How did Chris go from professor and screenwriter to marketer for law firms? What makes a good brand story great? How can firm owners identify their "why"? How can attorneys get the most awareness that translates to an emotional response? What is the "gap of disappointment" and how do you avoid it? When creating content, should firms go for quantity or quality? What is the Brain Trust Legal Group digital community?