145: DIARY OF AN IGAMING EXEC: SCOTT LONGLEY

The media landscape is changing, so what can PR teams do to create conversations journalists actually want to have? 🕵🏻‍♀️ In the latest episode of Diary of an iGaming Executive, Robin Hutchison sits down with journalist and Clear Concise Media Content and Editorial Consultant, Scott Longley. From the shift towards inbox-first, “smart brevity” journalism to the rise of US-led innovation and prediction markets, Scott shares his unfiltered perspective on the forces reshaping the industry. A thoughtful, candid conversation with one of iGaming’s most experienced editorial voices, Scott also explores whether AI is going to transform or threaten journalism and the ever changing relationship between B2B media, events and sponsorship.💡Full episode out now, in association with BettingJobs.