#145: How to write pitches for reporters

Josh is back with Emily to follow up on the conversation with Vanessa from a while ago about whether it’s worth paying to get featured in an article. In this episode, they discuss HOW to write a pitch! What can you do to increase the chances of your quote getting featured? Takeaways: The most important thing to keep in mind is that a reporter is NOT an advertising agency–avoid any inkling of self-promotion. Make sure your writing style matches the style of the publication. The first 10 things that come to mind as answers to the prompt from the reporter are worthless (because everyone else will think of the same things). Be careful of unsubstantiated opinions. Have original, meaningful perspectives. Be concise. Don’t use language like “I” or “me” or “my company.” Good media training is often very expensive. Consider taking a good college course through an extension program or community college–check the credentials of the professor. Other resources mentioned in the episode: Episode #138: Getting quoted: is it worth paying to get featured in an article? Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow