145: Jock Hedblade • Transforming Downtown Into a Monopoly Board
Episode 147 of the DMOU: Destination Marketing Organization University podcast, hosted by dmou, titled "145: Jock Hedblade • Transforming Downtown Into a Monopoly Board" was published on June 12, 2024 and runs 30 minutes.
June 12, 2024 ·30m · DMOU: Destination Marketing Organization University
Summary
Imagine your town square. Now imagine it as a one-million square foot game board. That’s what Macomb CVB CEO Jock Hedblade and his community have done in transforming Downtown into the world’s largest Monopoly Board. On this episode of DMOU, Jock joins us with the backstory of how a succession of destination wins produced a sensational visitor magnet and has set the community up for future successes. And, the Bonus Round features a story of a home town kid…who came home. Join us.
Episode Description
Imagine your town square. Now imagine it as a one-million square foot game board. That’s what Macomb CVB CEO Jock Hedblade and his community have done in transforming Downtown into the world’s largest Monopoly Board. On this episode of DMOU, Jock joins us with the backstory of how a succession of destination wins produced a sensational visitor magnet and has set the community up for future successes. And, the Bonus Round features a story of a home town kid…who came home. Join us.
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