145 - The Psychology of Fairtrade with Will Fugard, CEO of Gusto Organic

Adam Cox is joined by Will Fugard, the CEO of Fairtrade soft drink producer Gusto Organic, to discuss what Fairtrade is and what the movement is designed to achieve. They look at what some of the consequences can be for producers when consumers choose not to buy Fairtrade, and who exactly benefits from the Fairtrade movement. Will explains what makes Gusto Organic fairtrade and how the brand works ethically to ensure those in their supply chain benefit.