#145 – The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist

Jane Portman (@uibreakfast) is no stranger to making money online. Not only has she run a successful consultancy for nearly a decade, but she's also published 4 books and become a leading authority on UX and product design. So when Jane decided to start a SaaS company—Userlist— she was surprised to learn just slow and difficult the process can be. In this episode, Jane and I discuss the variables that makes companies faster or slower to grow, the importance of nailing your customer messaging so people understand what it is that you do, and her tips for how other founders can stick through the tough times to turn their side projects into successful SaaS businesses.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/145-jane-portman-of-userlist