145. Trade Promotion ROI: Stop Wasting 70% of Spend With Yuval Selik & Christopher Ambarian, Promomash

145. If 70% of your trade spend is wasted, you're burning runway—and risking your brand's survival. Trade marketing represents roughly 25% of your gross sales, yet most brands can't clearly measure what works, what lifts base sales, or what simply rents volume. In this episode, I break down why in-store execution—not just discounts—determines your profitability at shelf. We unpack the real cost of promotions, why demos can outperform TPRs when executed correctly, and how poor planning, weak accountability, and bad data destroy ROI. You'll learn how to measure lift properly, analyze base sales after the event, eliminate out-of-stocks, and hold brokers and field teams accountable. This is how you turn trade marketing from a cost center into a strategic growth engine. Download the free Trade Promotion Blueprint and access the full Mastering the Shelf training in the show notes. Then listen to related episodes on trade strategy and retail execution to go even deeper. Get instant access on the show webpage: RetailSolved.com/session145