#145 - Trulieve: Scale, Efficiency & Customer Obsession (ft. Kim Rivers, CEO of Trulieve Cannabis)

In this episode we are joined by Kim Rivers who is CEO, Founder and Chair of Trulieve Cannabis Corp. Kim is one of the industry's most well known and respected executives. She has deep operational knowledge and a keen eye for detail. In this episode we discuss: - Doubling Down in Florida since 2019: what others missed - Customer Obsessed: How data drives high per store sales - The importance of Scale - Operations: What is Trulieve doing differently? - 2 big limiting factors in Cultivation Construction - Using automation to drive efficiency and stay flexible - Investments in robotics to “bring the plant to the worker” - Florida Adult Use: how big could the market be? - Milestones to getting rec on the 2024 ballot - Divestitures, Convertibles & Warrants…how to spot a shakeout - M&A: How Trulieve is positioned for the future A big thank you to Kim for joining us for a highly informative chat. Follow Kim on Twitter: https://twitter.com/rivers_kim