146: A Never Before Seen Tactic with Guilherme Cunha

This week on the Destination Marketing Podcast, Adam chats with Guilherme (Gui) Cunha, Chief Administrator of the Office of Economic Development and Tourism for Seminole County, Florida. Listen to learn how he got into the tourism industry and how his role has changed in just the last few weeks. In the episode, Gui and Adam discuss the new NCAA interim name, image and likeness policy and how Seminole County has utilized it to create a unique college athlete influencer program. They also talk about how Seminole County's Instagram page, Do Orlando North, grew from 2,000 to 107,000 followers in less than a year. "We bought into the concept that content is king. Our entire basis for tourism is that you're not getting that manicured visitor's guide. We want there to be every type of content for the targeted audiences and for the services that we offer within our county." - Guilherme Cunha Learn more about Do Orlando North Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.