#146 CEO content: de krachtigste marketingtool van dit decennium

from From Business to Brand Podcast · host Ils Sterckx

In deze aflevering ontdek je waarom CEO content een zeer krachtige marketing tool is voor je groei.Steeds meer CEO’s stappen uit de schaduw en laten mensen meekijken over hun schouder in de business.Denk aan Pieter Zwart (Coolblue) die met zijn persoonlijke LinkedIn méér bereik heeft dan zijn hele bedrijfspagina. Of PayPal dat zelfs een vacature uitschreef voor Head of CEO Content.Waarom? Omdat 77% van de kopers sneller koopt wanneer de CEO zichtbaar is op social media. CEO content zorgt niet alleen voor meer klanten en bereik, maar ook voor een sterk werkgeversmerk en het aantrekken van talent.Ik deel mijn eigen ervaring sinds 2018, hoe we pionierden met CEO content, (introverte) CEO’s voor de camera kregen, en zagen hoe ze uitgroeiden tot de merkambassadeurs van hun bedrijf.Laat me weten wat je van deze aflevering vond: deel hem op LinkedIn of Instagram en tag me! @ils_sterckxHulp nodig bij het maken van je CEO content? Let's meet!

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This episode was published on August 29, 2025.

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