#146: Creator TV could be re-writing who owns the audience

What happens when the audience stops belonging to platforms and starts belonging to creators? Creator TV may look like creators making longer videos for bigger screens, but the real story runs much deeper. As connected TVs, streaming and long-form content reshape viewing habits, creators are beginning to function less like influencers and more like independent media networks. In this episode, we explore why brands are paying attention, why trust matters more than interruption, why long-form is becoming a strategic advantage, and how Creator TV could quietly rewrite the balance of power between platforms, creators and advertisers. Because the biggest shift isn't where we watch. It's who owns the relationship with the audience, and what that means for the future of marketing.(00:00) Intro(01:15) Creators on the big and small screen(06:05) What is “Creator TV”, actually?(10:06) What can brands expect out of Creator TV?(12:16) Is Creator TV only for large brands?(15:06) Is long-form really the future?(17:23) When the audience follows the person, not the platform