146. Generative Engine Optimization. Meet GEO.

Today’s guest is Karl-Gustav Kallasmaa; founder, engineer, and one of the sharpest voices thinking about how AI is changing search, visibility, and attention on the internet. He’s built search systems from the ground up and now helps companies understand how they’re discovered by AI, not humans. We’ll talk about AI retrieval, startup lessons, and what founders are getting wrong about visibility today. Let’s dive in.