146: Give Stuff Away For Free

What this episode covers

Giving stuff away for free. I bet that sent a shiver up your spine. I understand you have spent time and money creating your products and you loathe to give them away for free, but trust me, you will gain more in the long run. You don’t need to give away your core product but something that is valuable to the customer. And you are not really giving it to them for free as you are receiving their contact details which are far more valuable if used to their full advantage. That one contact could lead to multiple sales from them and who they recommend. So, don’t see it as giving away something for free, but investing in that customer.