146. How to Build Your Authority Advantage with Rusty Shelton

💭 Have you ever wondered how you can extend your impact across the world?Rusty Shelton is the influential mind behind Zilker Media and the author of "The Authority Advantage”. He reveals the power of thought leadership and the profound impact books have in our hyper-connected world. From a fervent intern to a guiding light for authors and leaders, Rusty unwraps his own narrative and the pivotal role of authenticity in building a personal brand that stands out and resonates deeply.Navigating the digital currents, we tackle the transformative force behind writing a book and how it serves as a vessel for becoming a thought leader in your chosen profession. We dissect how establishing trust through thought leadership is not just crucial but foundational for business relationships, using financial advisor Patty Brennan's story as a testament to the power of a robust online persona in forging trust even before the first interaction.The conversation then pivots to the art of personal branding, highlighting the steps to emerge as a mission-driven educator and the importance of a LinkedIn profile that mirrors one's mission. Join us for an episode packed with insights that promise to guide you on your path to becoming a trusted authority in your space.🌐 Connect with Rusty: • Website: https://rustyshelton.com/• Get his newest book: theauthorityadvantage.com• LinkedIn: https://www.linkedin.com/in/rustyrshelton/• Instagram: https://www.instagram.com/rustyrshelton/📚 You can purchase Rusty's books at Amazon:• The Authority Advantage:  https://www.amazon.com/dp/1955884862/• Authority Marketing: https://www.amazon.com/dp/B07HKSFXHD/ • Mastering the New Media Landscape: https://www.amazon.com/dp/B01AYLJVR2/Books Mentioned:Daniel Goleman - Father of Emotional IntelligenceSpeak-up Culture, Book by Stephen ShedletzkyThe ONE Thing Book by Gary W. Keller and Jay PapasanSend us Fan Mail The Thrive Careers Podcast My career wasn’t a straight line—it was a series of pivots, survival jobs, and...Listen on: Apple Podcasts   Support the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!📝 Don’t forget to share your thoughts on the episode in the comments below. 🔔 Join us in our mission at The Leadership Project and learn more about our organisation here:  https://linktr.ee/mickspiers 📕 You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon: https://www.amazon.com/dp/B09ZBKK8XVIf you would like a signed copy, please reach out to [email protected] and we can arrange it for you too.If you're thinking about starting a podcast or upgrading your hosting, Buzzsprout is a great option! This link will give both of us a $20 credit when you upgrade:👉 https://www.buzzsprout.com/?referrer_id=1701891Create forms easily with Jotform! Sign up with my link: https://www.jotform.com/?referral=AkWimLxOBzGet extra Dropbox space—sign up with my link: Dropbox Referral LinkWise Referral link: https://wise.com/invite/dic/michaels11434Strea...