146: How to make your social media accessible and inclusive

Social media can feel dizzying. Platforms are fast-moving, ever-evolving, and always demanding, with new rules, new trends, new styles, and so on. It can be tough to keep up. And charities can post without considering their users, their audience, even their own communities. That means posts can exclude the very people you want to serve.  This podcast, hosted by Prue Watson, Senior Social Media Manager at the Royal National Institute of Blind People (RNIB) will delve into some practical tips for social media accessibility, including how to add and write image descriptions, how to use emojis and hashtags, and how to make your video content accessible. The session was recorded at our Digital Inclusion Summit in June 2024. You can find the the video recording and additional resources here.