146. Michael Moss – Hooked: How the Food Giants Exploit Our Addictions

Michael Moss is a Pulitzer prize winning reporter and author of Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions. Michael is known for his work as an investigative reporter and his time spent digging into the food industry and their questionable tactics. He has been a reporter for the Wall Street Journal before joining the New York Times in 2000. He has been a guest on various talk shows, including The Daily Show and CBS This Morning. Michael joins me today to discuss the life of an investigative reporter. We talk about some of his greatest discoveries and how he dug them up. We also talk at length about the food industry and how they have adapted their products to play to our natural inclination towards sugar. He details to me a dilemma between the “go” brain and the “stop” brain; and how sugar can confuse the two. We finish by talking about the creative process and how it differs for investigative reporters. “You can’t jog off junk food.” This week on the School For Good Living Podcast: Addiction, what is it?Memory’s influence on addictionThe faster the substance is processed, the greater the impactHow fat impacts our ability to process informationHow to tell good storiesResources Mentioned: Hooked: Food, Free Will, and How the Food Giants Exploit Our AddictionsSalt Sugar Fat: How the Food Giants Hooked Usgoodliving.comConnect with Michael: Professional PageSubscribe and sign up for more! Thank you for listening to this week’s episode of the School For Good Living Podcast, I hope you found it as insightful as I did! If you enjoyed this episode, then be sure to head over to goodliving.com and sign up for our email list to receive special reminders and exclusive content sent right to your inbox. Explore our website to learn more about the many services I offer, like my Transformation Coaching Program, Coach Training Program, and my catalog of quotations to help you live a good life!The post 146. Michael Moss – Hooked: How the Food Giants Exploit Our Addictions first appeared on School for Good Living Podcasts.