#146 -Peter Lohmann and Home Service Branding as Lead Generation

In this episode of Owned and Operated, John explains the world of home service business growth with CEO Peter Lohmann, focusing on how branding can serve as a powerful lead-generation tool. John and Peter explore the journey of scaling a home service company, including the challenges, insights, and opportunities that come with driving marketing efforts and building operational efficiency.Key takeaways from this episode include the critical role that marketing and branding play in generating leads, the importance of optimizing call centers, and how to scale operations efficiently. John also emphasizes the value of finding the right people to solve specific problems in the business, which can unlock massive growth potential.Special Thanks to Avoca AI Coaching and TrainingLooking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end. We have a special promo code available if you schedule now: ‘OWNED’.Click here to schedule your demo today.Episode Hosts: 🎤John Wilson: @WilsonCompanies on XJack Carr: @TheHVACJack on XEpisode Guest:Peter Lohmann: @pslohmann on TwitterMore about Peter Here: (peterlohmann.com)Subscribe to Peter’s free property management newsletter(https://peter.beehiiv.com/subscribe)Peter’s RL property management: (https://rlpmg.com)Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.Learn More About Hatch HereSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.