#146 - Ray Gorman: The Retention Programming Model

In the 146th episode of The Strength Connection Podcast, Mike and our special guest, Founder of Engage Movement, PT, DPT, SFMA Ray Gorman, will talk about the problems with the insurance-based model, the gyms and the EFT recurring model, digital management model for physical therapy, and The Retention Programming Model.Join us in this insightful and captivating talk! In this chapter, you will discover:(0:00) Introducing our special guest Founder of Engage Movement, PT, DPT, SFMA Ray Gorman @raygormandpt(1:30) Blending the physical therapy and the fitness world(3:00) How did everything start for Ray?(4:10) Lessons from playing soccer(5:10) Ray got into Crossfit(5:50) Ray thinks about his life after graduation(7:15) The Retention Programming Model getting started(9:50) The problems with the insurance-based model(12:00) The struggles of going from 1-hour sessions to 30 min sessions(12:55) Do you have an outcome business model or a time-based business model?(14:00) The gyms and the EFT recurring model(16:00) “Being out of pain doesn’t necessarily mean you’re done with physical therapy” - Ray Gorman @raygormandpt(16:30) Transition to the prescriptive exercise program(19:30) Digital management model for physical therapy(20:00) The touchpoint is the workout(22:00) “Give your clients autonomy over their own program and their own success” - The Strength Connection(23:20) “Understand what your client’s journey is, and understand what your role as a coach is” - Ray Gorman @raygormandpt(24:30) The 3-step Physical Therapy process: Resolve, Return, Sustain(26:45) “Intensity is a skill” - Ray Gorman @raygormandpt(28:00) “Build up your average days more than your great days” - Luka Hocevar @lukahocevar(29:00) “The goal is not to retain your clients forever” - Ray Gorman @raygormandpt(31:45) The power of having great systems(32:15) The biggest problem for runners(32:50) “My goal is to create the most beautiful breakup” - Chris Mattice @eliminateyourlimitscoachesonly(34:40) Make sure the client knows what their journey is(37:20) Your reputation is on the line(41:00) “The biomechanics is for you as a Physiotherapist, but not for the client” - Ray Gorman @raygormandpt(43:30) The importance of stress management(44:20) Getting out of the “clinical brain”(47:10) Embrace the uncertainty(49:45) Where to find more about Ray Gorman @raygormandpt https://www.engagemovement.com/