#146 – Roei Ganzarski | Alitheon – Optical AI for Identification and Authentication of Batteries & More

Roei Ganzarski is the CEO of Alitheon, the global leader in optical AI for counterfeit identification and traceability. Key topics in this conversation include: The most noteworthy performance I saw at CES Where additive approaches to authentication fall short Why proving identify is so important for safety-critical components and systems The danger of counterfeits in the mobility space The additive potential when combining Alitheon’s approach with digital authentication Links: Show notes: http://brandonbartneck.com/futureofmobility/roeiganzarski www.alitheon.com https://www.linkedin.com/company/alitheon/ https://twitter.com/alitheon Roei’s Bio: Roei Ganzarski is the CEO of Alitheon, the global leader in optical AI for counterfeit identification and traceability. Roei brings more than 30 years of experience in disruptive technology leadership. Prior to Alitheon, he led and supervised operations, strategy and development at numerous companies including Boeing, BoldIQ, magniX and Eviation. About Alitheon: Alitheon is a leader in advanced optical AI and the creator of FeaturePrint®, a patented system that digitizes for items and products what fingerprints are for people – a one-of-a-kind, unique identifier that does not require you to mark, modify or add anything to the item. Using just a camera, FeaturePrinting enables identification, authentication and traceability of individual items out of millions of similar objects. The technology stops counterfeits, eliminates gray markets and minimizes misidentification of parts. FeaturePrint is currently used across automotive, aerospace & defense, pharmaceuticals, medical equipment, precious metals, and luxury goods & collectibles. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/ Edison Manufacturing: Edison manufacturing is your low volume contract manufacturing partner for build and assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.