146 -Santosh Desai on Marketing in the Age of AI & Why Humans Will Never Go Out of Fashion

"You can't fire an LLM." Santosh Desai's blunt line sums up his entire argument: accountability, judgement and subjective experience are the three things AI will never replace. From brand naming to youth protest to raising Gen Alpha on algorithms, this conversation is a masterclass in thinking clearly about technology without falling for the hype or the panic. Santosh Desai is one of India’s most insightful cultural commentators and branding minds, known for his ability to decode the everyday with rare clarity and wit. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.