#146: Strategy | Community Building with Greg Isenberg

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.They discussWhy you need to build an engaged community before a paid membershipThe importance of niching down The difference between audience and communityThe tribe frameworkPersonal brand and community performanceTimestamps(00:00) - - Intro (03:38) - - Building a Community on Patreon (07:09) - - The Power of Niche Communities (10:12) - - From Facebook Group to Profitable Membership (13:34) - - The Impact of Exclusive Communities on Social Media (17:02) - - The Illusion of Social Media Engagement (21:52) - - Building a Personal Brand for Business (25:03) - - Nurturing a Successful Community Within a Company (25:51) - - Community Monetization: Pricing and Value in B2B Memberships (29:31) - - The Dangers of Free Services (34:57) - - Transformation of Twitter (38:49) - - Navigating Social Media Engagement (40:06) - - Exploring New Frameworks and Community Engagement Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more