146 - That I've Been Telling the Wrong Groups the Wrong Things

Today I noticed that I've been telling the wrong audiences about the wrong aspects of my business: telling the writers about my new books that only readers would care about, and talking about the creative process with readers - things that only writers would care about. I just assumed everyone is interested in everything, but that's not true.The creative lesson I took from this Noticing is that to truly connect and resonate, you must deeply understand your specific audience and tailor your messaging to directly speak to their particular interests and perspectives..WANT MORE?Members at johnnybtruant.substack.com get extra episodes of the podcast, behind-the-scenes peeks, and access to my members-only One-Drink Book Club podcast (listen to a sample episode here) … all for the price of a fancy coffee. Learn about membership here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit johnnybtruant.substack.com