#146: The Four Phases of Marketing a Book (Bonus Season Part 1)

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing. By providing detailed guidance around each phase, Becky sparks new ideas for authors as they work to build a substantial audience, effectively manage the pre-launch period for their books, and maintain momentum post-launch. During the episode, you’ll learn about:  The Building Phase (more than six months before launch).The Working Phase (less than six months before launch).The Launching Phase (the month of launch).The Advancing Phase (the month after launch and beyond).Becky’s favorite book marketing reframes. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.