146. Three More Key Listens, with Ben Swart and Rob Woods

Rob is again joined by Bright Spot colleague and fellow fundraising trainer Ben Swart to talk about some of the episodes that most inspired us in 2023. Our discussion of fundraising ideas and examples includes: how to ace your event or media appeal (ie what content makes all the difference to results); ways to beat the Curse of Knowledge – and how one charity did this to raise five times more than the average through their appeal; ideas to help you succeed in spite of very competitive trust application processes; and how to create a culture where people genuinely value failure / learning as a way to grow fundraising results. If you’d like to get in touch or share this episode with other charities, THANK YOU! You can find us both on Linked In and on X / twitter Ben is @benswart and Rob is @woods_rob.