146. Your Money Isn't the Problem—It's Your Relationship With It: Alejandra Rojas

In this episode I brought in Alejandra Rojas—a finance expert and founder, certified TRAUMA OF MONEY™ practitioner, and founder of Brown Way To Money, who is on a mission to advocate for women's voices in reclaiming their financial narratives so they can achieve financial independence.  In this episode, Alejandra goes straight to the heart of why so many professional women (especially women of color) feel stuck with money despite "doing everything right." Alejandra shares her path from corporate and burnout to reclaiming her health, clearing debt, and helping others transform their relationship with money through context, culture, and compassion—not shame. We unpack what traditional financial advice gets wrong for so many, especially communities of color, how financial trauma quietly shapes our decisions, and the subtle signs to watch for.  Alejandra walks us through her B.R.O.W.N. framework and you'll learn Why tools (budgets, goals, investing) though important, are unlikely to work without cultural and generational context Everyday signs of financial trauma and how to start tracking your money stories with voice notes or journaling What it actually means to "own your voice" in business and in money How to design a step-by-step strategy your brain can follow Ways to normalize and sustain success If you've ever thought, "I'll just make more so I never have to think about money," this one will lovingly call you in—and show you what to do next.  Show Notes: GET ARIVEE'S BOOK: Your TIme to Rise: Unlearn Limiting Beliefs, Unlock Your Power, and Unleash Your Truest Self    Grab your FREE Boundary Toolkit: 3 Proven Strategies to Reclaim Your Time, Boost Your Energy and Feel in Control in just 7 Days. Click here to get it now.   Join Arivee's  women empowering women email community for inspiration, motivation, and actionable strategies from Arivee in your inbox. This community gets first access to all of Arivee's coaching programs. We're focusing on how to live that one beautiful precious life that you were meant to live- with meaning, joy, aliveness, and fulfillment.  Grab more FREE resources and learn more about Arivee's programs: https://www.ariveevargas.com/   Instagram: @ariveevargas   LinkedIn: www.linkedin.com/in/ariveevargas/ CONNECT WITH ALEJANDRA Website: www.brownwaytomoney.com and www.alejandrar.com  Moving thorough mindset layers: https://stan.store/Moneymindsetexpert/p/moving-through-beliefs-with-money-sequence LinkedIn: https://www.linkedin.com/in/alejandrar2019 IG:  @moneymindsetexpert