#147: Email marketing - Is buying email lists worth it?

Josh and Emily discuss email marketing! In this first episode of the mini-series on email marketing, they discuss whether buying email lists is worth it! Takeaways: Email is a very bad way to nurture a cold relationship. Buying an email list and sending cold emails is an easy way to violate the CAN-SPAM Act of 2003. Buying an email list from an event is an easier “in” because of the commonality…but the attendees will probably be getting a million emails from other vendors as well. You could consider delaying your email so you’ll stand out, but if you wait, the content may not be relevant anymore. If you meet someone live at an event and want to send them something, have a template set up to be able to quickly send them that thing live, from the booth, in the moment. If other financial coaches think it’s cool…your niche probably won’t agree. If you buy a list, do a one-time mailing and have them opt-in to your regular email list. Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow