147: How to Work Harder Without Actually Working Harder with Jenny Shih

We all want to get more done or work harder, so that we can grow our businesses, launch our products and services, and have a happier life, but we don’t actually want to work harder. If this is how you feel about building your business, you are going to love my chat with Business Coach and Consultant Jenny Shih. Her focus is on helping women start, grow, and streamline their online service based businesses. What I love about the way Jenny works is that whatever she puts out into the world, she does it with high integrity, massive respect, and in a super solid way. People say they like having transparency in their businesses, but Jenny conducts her business in a respectful modest style that really stands out. She does things on her own terms with what is right for her life.   You can find Jenny here: Jenny Shih Website Jenny Shih on Facebook Jenny Shih on LinkedIn Jenny Shih on Twitter @jennyshih Make It Work Online Get Your First 1000 Subscribers How to Make $10K Every Month    Show Notes [04:03] Jenny's focus is on people who provide services and want to market to a worldwide audience. [04:33] Working smarter not harder and doing it on her own terms. [04:49] Making It Work Online is the current program she is working on and she plans to systemize her business. [06:46] Jenny refined her process working one-on-one, then she created her Make It Work Online group program. [08:23] People learn how to create packages and what to charge and how to find clients. [10:47] Jenny's launch process and how she strives for continual improvement. [12:09] She launched her virtual group with a webinar and a 3 part video series. [12:47] Each launch she tries something new and steps up the process for each launch. [17:19] Using the principles and art of marketing in the 3 part video series to make it effective. [19:18] How competitive the online world is and how much effort is required for a solid launch. [20:12] Constantly raising the bar of marketing to stay relevant. [25:31] Work is required to be successful, but be practical and smart about how you are going to work. [26:15]Being smart and wise about delegation and what we work on and what we say no to. [26:52] Have clear limits about how you are willing to work. [28:28] Having the most lucrative use of your time. [29:08] Understanding the big picture of your business and make the smart decisions. There is no one size fits all answer. [33:35] Asking what is your ultimate goal? [34:15] Asking what is the most urgent and then question that. [35:53] Systematizing anything that can be systematized once you know it is worth having a system in place. [41:08] How avoidance can make our work more difficult. [44:48] Working smarter is about getting curious and asking the right questions. [45:31] Asking what is important and why. [48:31] Making conscious deliberate choices.   Links and Resources: Jenny Shih Website Jenny Shih on Facebook Jenny Shih on LinkedIn Jenny Shih on Twitter @jennyshih Make It Work Online Get Your First 1000 Subscribers How to Make $10K Every Month Why We Get Fat: And What to Do About It DotCom Secrets: The Underground Playbook for Growing Your Company Online America the Anxious: How Our Pursuit of Happiness Is Creating a Nation of Nervous Wrecks The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph Ego Is the Enemy Where'd You Go, Bernadette: A Novel