147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom

With over 2 million likes and 70,000 followers on TikToc, social media is a critical element of rainmaking for John DeGasperis. The Partner at Basch & Keegan Personal Injury Attorneys, John also sees it as a tool to build community. He pays for his robust marketing team out of pocket to maintain creative control and solidify his personal brand. Rather than create content, his crew follows him everywhere, documenting his day-to-day. A great trial attorney, John brings each case he takes on to life - often using over 50 exhibits per trial. He shares with us his wisdom from years in the courtroom. What's In This Episode Who is John DeGasperis? Why was hard work not enough to secure the position of partner at his firm at such a young age? Did rainmaking come naturally to John? After recovering millions of dollars for clients has the opposition gotten more challenging? What tech does he use in the courtroom to win cases? What is the most important component of winning a case? How does social media fit into John's business strategy? Why does he not bill marketing to the firm? How does he document everything for social content?