147. Natural Brands: Your Retail Advantage With David Lemley, Retail Voodoo

147. Your brand is losing shelf space because retailers commoditize your shopper—and you let them. That's why this episode matters. Big CPG competes on price and velocity. You can't win that game—and you shouldn't try. The real opportunity is leveraging your unique consumer as your sustainable competitive advantage. In this episode, I sit down with David Lemley of Retail Voodoo to unpack why natural and better-for-you brands drive category growth—and how to stop being "one of many" after copycats flood your space. We break down citizen brandhood, category leadership, sustainable profit, and how to educate retailers so they see you as a strategic partner—not a SKU. If you want to extend runway, protect margin, and turn shoppers into loyal evangelists, this conversation will shift how you think about brand building at retail. Then listen to related episodes on category management and selling strategy to go deeper. Get instant access on the show webpage: RetailSolved.com/session147