#147, Paul Mathew, founder, Everleaf non-alcoholic aperitifs 02 February 2026

Paul's been a a friend for ages; he's former London bartender and bar owner, taught seminars for the WSET and Diageo, has lived all over the world* as a conservation biologist - and founded Everleaf. *And is currently wrapping up several years living in Iceland!We chatted about his many careers, the bar biz, learning Chinese, being part of Diageo's Distill Ventures brand incubator program, the state of non-alc, and a whole lot more. Enjoy!Paul on IG: https://www.instagram.com/everleaf_paul/?hl=enEverleaf on IG: https://www.instagram.com/everleafdrinks/?hl=en (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...