147. Planning & Creating Content as a Health Coach

Content creation can bring up a lot of questions like: Is it worth the time? Am I giving away too much for free? Will someone want to work with me more after consuming my content? Am I wasting too much time? Is it good enough? Is it valuable? Am I saying the “right” thing? Will someone criticize my content? These questions can cause you to feel: Overwhelmed Frozen Confused Frustrated Stressed Blocked Fearful Doubtful Untrusting of your self pressure Here’s the thing. You might think these questions and feelings are helpful for your business because you are taking the time to “think things through”. You are making sure you stay “safe” because no one is going to take advantage of you. No one is going to criticize or judge you. You might feel as if you are making “sound business decisions”. Almost like trying to be a “good student” or get straight “A’s”. You even plan hours for your content creation to make sure it is valuable and worthy for the public. However, what it is really doing is holding you back. It’s slowing you down. In the end when you doubt if you content is valuable, or you spend hours trying to perfect things. Or you freeze and don’t post anything because you want people to just pay you. You aren’t helping anyone. You are essentially causing your business to freeze. The way through this is to shift your thinking and feeling. You just have to decide (you can do it right now in the moment) that your content IS valuable. That people WILL want to consume your free content AND work with you more. The key is to feeling those beliefs and thoughts in your body. To believe them to be true. To learn more and get into more of the tactical strategies be sure to tune into this week’s podcast.