#147: What Small Businesses Need to Know About International SEO & Multilingual Marketing

Christina Spaulding, founder of Manzanita Marketing, shares how repeated layoffs throughout her career ultimately led her to entrepreneurship. After experiencing firsthand how quickly job security can disappear, she decided to bet on herself and build a business focused on SEO, content marketing, website development, and helping organizations grow their online visibility.In this conversation, Christina discusses the realities of entrepreneurship, the importance of continuous prospecting, and the often-overlooked opportunities that exist in international and multilingual SEO. She also shares practical advice for small business owners looking to improve their online presence and reach new audiences.If you've ever wondered whether entrepreneurship could offer more control over your future, this episode offers an honest look at the challenges and rewards of building your own business. Christina provides actionable SEO insights, explains how businesses can identify opportunities in multilingual markets, and shares valuable lessons about resilience, networking, and creating opportunities through consistent relationship-building.Key TakeawaysJob security is often an illusion, making entrepreneurship an appealing path for many professionals.Building a business allows you to create the workplace culture and opportunities you wish existed in previous roles.Always be prospecting and nurturing your professional network, even when business is strong.Your network requires ongoing maintenance and relationship-building to create future opportunities.Entrepreneurs should avoid taking client decisions and business setbacks personally.Saying "yes" to opportunities that feel intimidating can lead to significant personal and professional growth.International and multilingual SEO can unlock entirely new markets and customer segments.Website traffic patterns and customer inquiries can reveal opportunities for multilingual content.Market research is essential before expanding products or services into new countries.A strong SEO foundation starts with site speed, technical health, and asking the right questions of your marketing team.Guest & Host Information:Guest, Christina Spaulding, CEO of Manzanita MarketingCo-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Christina:Visit her website: https://manzanitamktg.com/ Follow Manzanita Marketing on LinkedIn: https://www.linkedin.com/company/manzanita-marketing/ Follow Manzanita Marketing on Facebook: https://www.facebook.com/manzanitamktg Follow Manzanita Marketing on Instagram: https://www.instagram.com/manzanitamktg/ Connect with us:On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today Find Ashlan on Instagram & LinkedIn: https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson Find Tory on Instagram & LinkedIn https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram