147 - Women's Sports is Here to Stay: Now What?

Women's sports are on the rise. They have collectively captured the attention of marketers, programming executives, social media, and fans. So, where do women's sports go from here? How can women's sports continue increasing its value as a media property, its ability to pay athletes more money, and its attractiveness to brands and marketing companies? How does the industry raise the levels of production, give women's sports better time slots, and help it grow? This special panel discussion features Meg Aronowitz, ESPN, SVP, Production Bess Barnes, CBS Sports, VP, Programming Christine Franklin, Octagon, Executive Vice President, Marketing Patricia Lowry, GameTime Productions, President Amy Rosenfeld, NBC Sports, SVP, Olympics & Paralympics Production Dana Rubin, USL, VP of Media This conversation is moderated by Amy DeLouise, #GALSNGEAR, Founder, and DeLouise Enterprises, Chief Creative Officer. The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that impact the industry.