148 Coronavirus: Sales Engineering in COVID-19

Chris White is Managing Director of DemoDoctor and author of "The Six Habits of Highly Effective Sales Engineers". If you're not familiar with DemoDoctor, it helps organizations fix sales demonstrations that delay and/or kill deals. They do this by 1) providing sales training for sales engineers, 2) facilitating sales-sales engineering collaboration workshops and 3) assessing and redesigning software demonstration messaging and mechanics. Due to COVID-19 and bandwidth in Zoom, this podcast has some minor audio dropouts. In this episode, Audrey, Lee and Chris discuss:  ·      What Sales Engineering is ·      Why sales engineers are starting to be involved in sales discovery now ·      The 6 Habits of Highly Effective Sales Engineers ·      Specific examples of what delays and kills deals "Organizations are realizing the earlier they bring in a technical expert into the process the more quickly those deals may come to fruition.” – Chris White Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Chris White www.demodoctor.com https://www.linkedin.com/in/chris-white-b0079b5/ https://www.facebook.com/chrisbw54?ref=bookmarks Connect with the hosts of Manage Smarter:  ·         Website: ManageSmarter.com  ·         Twitter: @ManageSmartPod  ·         LinkedIn: Audrey Strong                                                            ·         LinkedIn: C. Lee Smith    Connect with SalesFuel:  ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices