#148: Email marketing - How to build and maintain an email list

Josh and Emily continue discussing email marketing! In this second episode of the mini-series on email marketing, they discuss building and maintaining an email list.  Takeaways: People need to know you before they want to get emails from you. You need to give email subscribers something of value. Don’t advertise your business, advertise your free thing of value. Keep your email list small–get rid of people who aren’t opening your emails. Welcome emails are great, whether a single email or a short series. Make sure you focus on consistent quality as much as or more than consistent quantity. Resources Amy Porterfield Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity  Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series  Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch  Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow