148 | From Pro Athlete to CEO: The Science of Reinvention with Idris Haroon

from Becoming UnDone · host Toby Brooks

About the GuestIdris Haroon is a former professional football player who had a noteworthy journey through college and professional sports. He played as a defensive lineman at the University of Arizona and later in the Canadian Football League (CFL) with the Hamilton Tiger-Cats. Post his athletic career, Haroon transitioned into the business world, leveraging his leadership and teamwork skills to excel in corporate America. He now serves as an executive and entrepreneur, founding DWD Moving Services, a logistics company that specializes in niche markets like research lab and college coach relocations. As an advocate for resilience and adaptability, Haroon continues to inspire with his dedication to building businesses and leading teams.Episode SummaryIn this episode of Becoming UnDone® Toby Brooks sits down with Idris Haroon to explore the transformative journey from college athlete to professional football player, and finally to a successful entrepreneur. Haroon shares his experiences at the University of Arizona, under the guidance of Coach Dick Tomey, and how Tomey's philosophies on team and leadership have continued to influence his life. Despite not making it to the NFL, Haroon's career in the CFL provided valuable life lessons that he later applied in the corporate and entrepreneurial realms. Through his company, DWD Moving Services, Haroon identifies niche opportunities and leads with a commitment to excellence and innovation.The conversation delves deep into the life-changing moments Haroon experienced post-football, highlighting the resilience required to transition from sports to business. With insightful anecdotes, Haroon discusses the challenges of founding a logistics company, navigating personal and financial risks, and overcoming doubts. His unique approach to treating corporate America as his "NFL" showcases the importance of adaptability and the role that perseverance plays in achieving success beyond the field. Listeners will gain insight into Haroon's entrepreneurial spirit, his ability to turn setbacks into strategies, and how he champions others to redefine what it means to win.Key TakeawaysIdris Haroon reveals how playing football taught him valuable leadership and teamwork skills which are transferable to any career, especially entrepreneurship.The episode highlights Haroon's transition from professional sports to corporate America and his eventual step into entrepreneurship with DWD Moving Services.Haroon underscores the importance of resilience and perseverance in the face of setbacks, drawing on lessons learned under Coach Dick Tomey.The discussion touches on the power of identifying niche markets within a saturated industry to achieve business success.Haroon shares personal success strategies, emphasizing the significance of treating career transitions as new opportunities rather than endings.Notable Quotes"The beauty of having coaches in your life is you see great examples of leaders at a young age.""Having multiple voices in your head is a healthy thing. You're not crazy.""I'm going to treat the real world like it's my NFL.""Once I was able to switch that mentality, it worked out for me.""We made a business to build a legacy for our daughters."Resources:DWD Moving Services LinkedIn: Official company page for Haroon's logistics business.Idris Haroon on LinkedInTune in to the full episode to immerse yourself in Idris Haroon’s inspiring narrative on resilience, adaptability, and entrepreneurial spirit. Stay connected with Becoming UnDone® for more insightful discussions on overcoming adversity and embracing growth.Reach out to Becoming UnDone! Text Toby here!Your Soulful Companion for the Journey Home to YourselfWhere healing becomes a holistic, embodied way of being.Listen on: Apple Podcasts   SpotifySupport the showBecoming UnDone® is a NiTROHype Creative production. Written and produced by me, Toby Brooks. If you or someone you know has a story of resilience and victory to share for Becoming Undone, contact me at undonepodcast.com. Follow the show on Facebook, Instagram, and LinkedIn at becomingundonepod and follow me at TobyBrooksPhD. Listen, subscribe, and leave us a review Apple Podcasts, Spotify, or wherever you get your podcasts.

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This episode was published on February 2, 2026.

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