148. How to Land a Strategic Corporate Partner to Advance Your Mission - Carol Cone

Meet Carol. She's one of the world's pioneers of social impact connecting businesses to purpose. You might have heard a couple of her campaigns like Go Red for Women and Grow Up Great among others who have yielded more than $2.5B for various social causes. She's talking through the future of social purpose and how to build movements of believers. And if you're a sucker for a feel good story, her partnership to create the My Aflac Duck for pediatric cancer patients is a joyous one.Episode HighlightsCarol’s journey and story to where she is today (2:50)Creating cohesive partnerships between nonprofit and for-profit organizations (5:00)How nonprofits can leverage purpose-driven impact today (7:42)The growth triple play: creativity, analytics, and purpose (McKinsey & Company)Be thoughtful and analytical (8:20)Questions to ask yourself before and during a partnership meeting (11:30)What are our goals?Ask the partner what their goals areWhere the magic happens - your shared goals.Set objectives, milestones, measurement, reporting, and use the same languageThe future of the social impact space (16:00)A powerful moment of philanthropy in Carol’s life (21:00)“Moments of Joy” - Aflac videoCarol’s One Good Thing: The magic is in our goals, your goals, shared goals.For more information and episode details visit: www.weareforgood.com/episode/148The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛 Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter