148: How To Tackle Trends

Do you always want to be on top of trends?The first thing you need to understand about trends is that you are likely doing one of three things with them…Following them.  Creating them. Or recognising the counter trend.The answer to which one you should be doing is dependent upon YOUR business and how well you understand it. Because it is TOUGH to be the first person forging the way, and just as tough to be the last person who wasted time playing it safe.Just remember - the only thing worse than failing at a trend, is to stay stagnant. Because when it comes to business, comfort = death. Recognise trends early  See what other people in your industry are moving towards Look for opportunities in relation to your skillset Don’t be afraid to take calculated risks If you want to hear more about our ideas on trends (from 3D printing and dropshipping, to changes in our entire health industry), then listen to this Beers and Business episode, with Business mentor Mike Johnston now!