#148 I Made $20K Selling a Course I Hadn't Built Yet. It's Now Made $500K+ (Here's Exactly How)

Most people think they need a polished curriculum and 100 recorded videos before they can launch a course. They're wrong. In 2020, I made $20,000 selling a program that had exactly zero lessons recorded.   Today, that same program has generated over $500,000. In this video, I'm breaking down the "Sell First, Build After" framework that allows you to validate your idea, get paid to create your content, and build something your audience actually wants. 🔥 JOIN THE "BUILT IN 7" CHALLENGE: https://www.amply360.io/builtin-7 Build your MVP with me live in 7 days. No fluff, just deliverables. What we're covering: - Why "Building First" is a massive gamble (and how to avoid the trap).  - The 4-step framework to selling the promise, not the product. - How to use live feedback to make your evergreen course better than anything you could imagine alone. - Turning a live cohort into an automated, $500K+ income stream. Timestamps:   0:00 - The $20,000 "Nothing" Launch 0:45 - The Trap: Why building first kills businesses 2:30 - The Reframe: Sell it first, build it after 5:00 - The MomBossGoal Story: From 0 to $500K 11:00 - Step 1: Sell the Promise, not the Modules 12:30 - Step 2: The Live Experience Advantage 14:15 - Step 3: Validating and Building Simultaneously 15:45 - Step 4: Going Evergreen with Proof 17:30 - An Invitation: Let's build your MVP in 7 days  Watch full video: https://youtu.be/Tm8eRaM3qf4  🎁 FREE TRAINING: The 3 Secrets to Building Your Program www.momboss.academy/3secrets  ------------------------- CONNECT WITH ME:  Instagram: https://instagram.com/thechillmom   LinkedIn: https://www.linkedin.com/in/michhon/   Website: https://momboss.academy  ABOUT: 13 years ago, Michelle Hon started a blog from home and turned it into a more than half a million dollar revenue business. Today, she's an author, speaker, business coach, investor and she's leading 5 businesses, from F&B, publishing, digital marketing to education. Michelle's blog has generated more than 3 million views, and hundreds of students have completed her business growth online courses and videos. Her story has been featured on Channel News Asia, Lifetime Asia, The Asian Money, Parenting World and more. In 2019, Zine named her one of the Top 10 Mom Influencers in the World. She is the recipient for the Mentorship Award at 2022 World Women Organisation (WWO) Global Leadership Conference for the impact she has made.