#148 - Jeff Varick | Brandmotion – Vehicle Safety, Vision Zero Automotive Network, & The Importance of the Aftermarket for Safety

Jeff Varick is Founder and CEO of Brandmotion, LLC, a Novi, Michigan based vehicle systems engineering company focused on improving vehicle safety performance through emerging technology integration. Key topics in this conversation include: - The vehicle technologies that truly impact safety - Why the aftermarket is critical for reducing traffic collisions and fatalities - The Vision Zero Automotive Network - Why Jeff chose to gather the whole industry to work towards a common objective - The value of being humble, hungry, and smart Links: ● Show notes: http://brandonbartneck.com/futureofmobility/jeffvarrick ● https://brandmotion.com ● https://vzan.org ● https://www.linkedin.com/in/jeff-varick-b80180/ Jeff's Bio and about Brandmotion Jeff Varick is Founder and CEO of Brandmotion, LLC, a Novi, Michigan based vehicle systems engineering company focused on improving vehicle safety performance through emerging technology integration. Brandmotion is the pioneer and market leader in integrating Connected Vehicle (CV) solutions to advance V2X communication technology to greater numbers of cars and trucks already on the road. The company was an inaugural member of the University of Michigan Mobility Transformation Center (MCity), and has served in Vehicle Integrator roles for over 20 national CV Deployments, including Smart Columbus, Denver Smart City and the Tampa USDOT CV Pilot, where as Vehicle Integrator, Brandmotion is responsible for all sourcing, verification, integration, installation, and field support of the vehicles. Brandmotion is also a developer of highly integrated vehicle retrofit safety solutions for the automotive aftermarket. Brandmotion distributes emerging safety technology and OEM-quality vehicle accessory solutions under the Brandmotion brand through a North American network of over 2,500 installers, fleets and dealers. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/