#148 - Retailers Recognize the Value of SNAP Shoppers

What this episode covers

Nearly 13% of Americans, or 17% of U.S. households, receive Supplemental Nutrition Assistance benefits, yet they represent nearly a third of total store sales. Sally Lyons Wyatt, Circana’s global executive vice president for consumer goods and foodservice insights, talks about who is winning the SNAP shopper and strategies all retailers should use to engage this valuable shopper group. Highlights: SNAP shoppers represent nearly 50% of dollar store sales, and nearly 40% of convenience channel sales. SNAP is intended as a short-term benefit, meaning that SNAP is always new to many recipients. Retailers can help onboard shoppers and navigate the store for SNAP-eligible purchases. Retailers that make online search easy for SNAP shoppers will build loyalty that lasts after the benefits are no longer needed.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 17 minutes long.

When was this Circana Unpacked episode published?

This episode was published on February 22, 2024.

What is this episode about?

Nearly 13% of Americans, or 17% of U.S. households, receive Supplemental Nutrition Assistance benefits, yet they represent nearly a third of total store sales. Sally Lyons Wyatt, Circana’s global executive vice president for consumer goods and...

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