148: Transforming Discovery In Retail (part 2)

When the discovery phase of the shopping trip is driven through a search bar or menu, it's not very inspiring for the customer who doesn't already know exactly what they're looking for. So, effective discovery represents a massive opportunity for online retailers. In this episode, Oliver Banks continues the conversation to help you transform the discovery phase of your shopping trip. The post 148: Transforming Discovery in Retail (part 2) appeared first on OB&Co.