148. Upcycled Ingredients: Turning Waste Into Profit With Dan Kurzrock, ReGrained

148. You're leaving growth—and profit—on the table if you ignore upcycled ingredients. Food waste isn't just an environmental issue. It's a massive competitive opportunity. In this episode, I sit down with Daniel Kurzrock, co-founder of ReGrained, to unpack how edible upcycling transforms brewery byproducts into high-protein, high-fiber ingredients that power scalable CPG innovation. We break down how upcycled grain doubles protein, quadruples fiber, improves flavor, and creates a brand story retailers and shoppers care about. We also dig into packaging sustainability, supply chain partnerships, and how authenticity drives trust at retail. If you want differentiation beyond price and promotion, this episode shows you how to build value, not just velocity. Listen to related episodes on trade marketing, execution, and category leadership to go deeper. Get instant access on the show webpage: RetailSolved.com/session148