148: What does it mean to ‘do SEO’?

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results. This episode we look at what people mean when they say they want to ‘do SEO’, plus a review of customer journeys and solving for the problem, and we chat through ‘buying cheaper petrol versus batching your travel’. Full show notes available here: https://hubshots.com/episode-148/ HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ Join the Facebook group here: https://www.facebook.com/groups/hubshots/ Follow us on Twitter here: https://twitter.com/hubshots Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/ Recorded: Wed 23 Jan 2019 | Published: Wed 13 February 2019