#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX. You’ll learn:What creativity in marketing should look likeHow to cultivate a culture of creativity How to manage stakeholders expectations of process vs. creativity How to manage a balance between creativity and process