149. Brand Strategy That Aligns Sales and Marketing With Katie Mleziva, Real Food Brands

149. If your marketing sounds great but your sales calls fall flat, you don't have a sales problem—you have a brand alignment problem. That disconnect costs you distribution, velocity, and retailer trust. In this episode, I sit down with Katie from Real Food Brands to unpack how emerging CPG brands can align branding, marketing, and sales into one unified, powerful voice. We dig into the Three C's framework—consumer, competitor, and company—and how to find your unfair advantage in a crowded category. We also challenge outdated tactics like traditional focus groups and talk about why community, contribution, and market basket strategy matter more than raw velocity. If you want to grow sustainable retail sales, attract the right shoppers, and become a true category leader, this episode is your roadmap. Get instant access on the show webpage: RetailSolved.com/session149