149. Evergreen strategies and my prediction for the coaching industry

One thing I’m always reminding clients about is to GET CURIOUS when things aren’t working. For example, having sales conversations that don’t convert is an entirely different issue to not having *enough* sales conversations. One is a sales/conversion/offer issue, and one is a lead generation issue. What I’m saying is, don’t burn it to the ground until you have some CLARITY on where the breakdown is happening. Only then can you decide which is the right action to take.Over the past 6 months, I’ve become *very* curious about the emergence of evergreen strategies to sell services and whether this is a business owner preference and/or a purchaser preference.Tune into this episode to find out my analysis and what this means for the industry!  LINKS:If you want to explore whether evergreen would be a good option for your business, DM me “evergreen”